The Freedom of Individual Choice (Consequences not Included)
One of the great claims of modern architecture was its rebuke of history. In clean lines, open spaces, expressed structures and "honest" use of materials, there was a social preoccupation that looked on nationalism, history and their expression through ornamentation with a wary suspicion, one freshly jaded by world wars and the rise of fascism in Europe.
That's why it is so telling to see how modern aesthetics were seized upon at mid century, yet purged of their social significance. Another case of Derrida's dangerous supplement, flat roofs and horizontality proved easily co-opted in capitalism's search for an origin myth.
Take this 1958 Chrysler-made documentary on design:
"By the way things look as well as the way they perform our homes acquire new grace, new glamour, new accommodations, expressing not only the American love of beauty, but also the basic freedom of the American people, which is the freedom of individual choice". (5:40)
More work to potentially be added to the family on film project.
Shot on a grey Portland day with the Calumet c400, schneider symmar 5.6/150 circa 1964.
Some Vancouver friends came to visit awhile back and we found a great wall of western red cedar. The rich combination of splendid souls and one of the better conifers made it a great chance to do more work on my family series, so I got out my grandfather's Mamiya C-220 and went to town.